At New York Fashion Week: Men’s F/W 2017 Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York to create natural textured hair looks for the Carlos Campos show at IMG’s Fashion Week partner venue, Skylight Clarkson Sq. Carlos Campos is a celebrated menswear designer from Honduras. In 2007, he launched his namesake brand, Carlos Campos New York. The brand’s modern take on “classic American style… with a Latin twist” immediately earned him the respect and accolades of the US and Latin American fashion communities.

Cooper named the hairstyle “Caribbean Coils” and it was created by using Rejuvenating Moisture Mist and Defining Styling Potion from ECRU New York’s Curl Perfect Collection, as well as ECRU New York’s Sunlight Styling Spray. “This season Carlos told me that even though this is a fall/winter collection, he wanted it to reflect summer. There’s a lot of color in the pieces, because this collection is all about bringing summer to you no matter where you are. I was inspired by how natural hair looks when you vacation in tropical places like the Caribbean, so I really wanted to bring out whatever natural texture the models had” Cooper explained.


The stylists started by spraying the models’ hair down with Rejuvenating Moisture Mist to bring out their wave pattern, then Defining Styling Potion was distributed to the hair to keep frizz to a minimum. The hair was then brushed and blown dry with a diffuser on a low setting to allow curls, coils, and kinks to form uninterrupted. Finally, the hair was shaped with the stylists fingers, and sprayed into place with Sunlight Styling Spray. “We couldn’t have asked for better products than those in ECRU’s Curl Perfect collection to achieve the ultimate summer hair” said Cooper.


About ECRU New York


ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers. To learn more about ECRU New York visit