ASSOCIATE EDITORZAYN has released the latest visual from his critically-acclaimed debut album MIND OF MINE today with the video for “LIKE I WOULD.” The video is directed by Director X (Kanye West, Drake, Rihanna) filmed in Los Angeles.
The visual for “LIKE I WOULD” follows ZAYN’s videos for “BeFoUr,” “iT’s YoU” and debut single “PILLOWTALK.” Released on March 10, the track has is a upbeat dancefloor R&B jam with a catchy hook with potential to make it way across the country.
ZAYN has topped charts on both sides of the Atlantic with his solo debut album MIND OF MINE soaring to #1 in both the U.S. and his native U.K. Released via RCA Records, the album debuts at #1 on the Billboard Top 200 chart with over 157K copies sold, distinguishing ZAYN as the first male U.K. solo artist to achieve a #1 with their first album on this chart. ZAYN also makes history as the first male U.K. solo artist to debut at #1 with their first album on both the U.S.
MIND OF MINE also leads the charts at #1 in Canada, Australia, New Zealand, Sweden, Norway and France.
As the epitome of a contemporary artist and reflecting how he and his fans sit at the forefront of how music is consumed in the modern era, MIND OF MINE has also slammed streaming records, experiencing one of the highest streaming weeks in the U.S. with over 28 million streams on Spotify.
ZAYN’s Periscope via Twitter to fans last week was the biggest there has ever been by a musician, reinforcing his position as a digital trailblazer in music. ZAYN delivered another powerful performance of his track “LIKE I WOULD” on the iHeartRadio Music Awards which led the hashtag #iHeartZAYN to trend worldwide on Twitter and had Billboard declare “[ZAYN] got the Forum moving with a confident vocal performance.
MIND OF MINE is catchy, sexy, and fully modern take on contemporary R&B, available now in standard and deluxe editions, as well as a deluxe exclusive version available only at Target.